About Us

We exists to raise awareness, build sustainable reefs, deliver one-of-a-kind experiences 

and create coral ambassadors around the world.

Doing good is in our DNA

ProReef (Formerly known as Hiri) is a social business ‘profit for purpose’ which is based on the Gold Coast (Australia) with a mission to bring coral conservation to as many people as possible, grow coral, raise marine awareness, and to engage with communities. There is a significant need for coral conservation as reefs are disappearing twice as fast as the rainforest. Currently, we have lost 20% and we will lose another 50% if we don’t act now (WWF, 2019).

Our journey began in 2018 when we worked with our first Coral Ambassador village, where we planted over 500 fragments of coral. We have worked with multiple communities and have established a major Coral hub in the heart of both Papua New Guinea and Fiji with nurseries containing over 2000 fragments of coral. Our work is continuing in these areas.

Coral reefs are already lost or severely damaged.

The decline continues with alarming speed. Many threats to coral reefs are caused by humans. These threats include overfishing and destructive fishing practices and climate change.

Many villages depend on coral for their survival, from fishing to potential tourist attraction, it is the source of many economic benefits.

ProReef exists to raise awareness, build sustainable reefs, deliver one-of-a-kind experiences and create coral ambassadors around the world.

Our Aims

Bring about significant environmental benefits above and below water.

Bring coral conservation to the population as a whole, no matter their education.

Allow anyone to be part of solving a global problem.  


Hiri partners up with Kyeema Foundation to deliver short and long term sustainability to communities in Fiji and Papua New Guinea

Hiri moves on to BootCamp Pitch @ Palace, a competition organised by the Royal Family, in Perth October 2019.

Hiri is featured on Bond University's News Page recognised for their efforts to save the world’s coral reefs.

Team Hiri pitch the rural community coral reef restoration education program at the United Nations

Team Hiri is crowned a winner of the National World's Challenge Challenge UN Competition. The team presented in London Ontario at Western University.

Hiri presents innovative coral restoration process at the Australian Coral Reef Society 2019 Conference


Since 2018, a few people have come and gone (which is completely normal) but now, we have a great team of passionate people willing to change the world! 

If you are Gold Coast based and want to be involved, get in touch! We always love meeting new people passionate about reefs.

Partner With Us

We Need Your Help

As a Gold Coast company, we are proud to have a home that has some of the best coast lines in the world. What’s even better is that we dream of the Gold Coast becoming the hub of coral restoration tours. Our goal is to stay true to our core mission and bring coral conservation to the masses. We want to connect the dots… Tourism and Reef Restoration. 

We can all make an impact. You can be a part of it!

What are we looking for?

We are looking for a reliable and committed partner that will enable us to bring our idea to life, allowing us to conduct our awareness and tourist programs. 

Hotel Partners

Corporate Sponsors

Airport Partners

Reef Centre

Designed for tourists that have an interest in learning more about the beauty of coral and how they are restored. 

What's in it for you?

Get in touch.